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42nd International research conference of

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Helsinki, Finland, 6 to 9 September 2015

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You are here: Conferences & Events * 2009 Stockholm * Abstracts * 1. Toward a sustainable value chain

1. Toward a sustainable value chain

1.04. Green packaging materials - implementation procedures in the society and the Graphic Arts industry - An empirical study of sustainability

Marios K. Tsigonias, Anastasios E. Politis

Abstract
Environment and its protection, as well as increasing sustainability requirements from the society, “push” the industry to act towards new materials, production processes and management of industrial products. Printed matters and in particular packaging are among those industrial “products” which need to be designed, produced, distributed and recycled with the sustainable processes.

Printing substrates - in general materials used for printing and packaging, are among the important factors that influence sustainable concepts within the graphic arts and packaging printing industry. Sustainability within printing substrates as well as printing inks, concern mainly recycled or environmentally friendly materials, which are currently used by the graphic arts industry. Paper, board and vegetable-based inks are examples of such materials.

However, as the protection of the environment is becoming an increasingly demanding issue, new materials and in particular new printing substrates are being evolved. The most prominent development is naturally degradable materials, which do not affect the environment. There are also techniques used to convert common packaging materials (such as PE, PP, PVC, PS) into degradable ones. Another process is the transformation of degradable materials into composite degradable ones, with the addition of alginates -polymers produced by the sea algae- or other biomass materials.

The present study aims primarily to explore the behavior of the Greek consumers and their opinion on degradable materials future use and secondly, to investigate the processing of degradable materials and in particular the printing and finishing processes within the Greek graphic arts industry and production of these materials.

Keywords:
Degradable packaging materials, Packaging industry, Consumers’ Environmental attitude, Green printing
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1.05. Graphic Design and Environmental Sustainability

Ivana Bolanca Mirkovic, Zvjezdana Vukic, Zdenka Bolanca

Abstract
Design for environment sustainability is promoting new qualitative criteria that at the same time are environmentally sustainable, socially and economically acceptable and culturally attractive.

In this work the investigation results are presented, which comprise the ecological approach to creation of the graphic product - poster, which has the role of promotional activity of the environment. In addition the optical characteristics of the digital print, i.e. the reproduction with the ecological message in the function of printing substrate choice and in context of the design sustainability are discussed.

The obtained results have proved the possibility of appreciation of the compact approach of integration creativity by incorporating the elements of visual arts, graphic and textual expression in the phase of poster design and propositions of the life cycle of the graphic product, appreciating the ecological responsibility of the design in the system of the sustainable development.

Keywords: Graphic design, Environmental sustainability, Substrate, Poster, Prints characteristics
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1.06. iPhone 3G typography

Blaž Rat

Abstract
Using different mobile devices, we often come across the function anti-aliasing, which makes our typography look blurred, as we would be looking at a badly taken photo. The problem appears because of using fonts that were designed for printing and are not optimized for screen display. These are two different types of media and despite the fact we can find a compromise, the best screen fonts (used in small size) are created pixel by pixel.
iPhone 3G is an electronical device with, according to its size, a quite high screen resolution; nevertheless, the producer decided not to use pixel fonts as a device system font. They decided to use font Helvetica and hereby another question appears: Why not use Myriad Set, especially developed for them and which they use in all screen and print applications, instead of Helvetica?

Therefore, the purpose of this research was to define Helvetica as the system font of iPhone 3G, describe its advantages and weaknesses in comparison with Myriad Set font. We decided to check the suitability of individual font regarding device, screen and shown contents.

Keywords: iPhone 3G, Helvetica, Myriad Set, Legibility, Typography
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